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A-Plus is a general entertainment based television channel, positioned as the channel telecasting versatile programming line ľup which includes soaps, drama serials , game shows, comedy, music based shows, travel, educational shows. Our channel operates through a multiple segment strategy, as we are also indirectly targeting children and males belonging to middle and upper middle class Through multiple marketing strategies A-Plus is fast achieving a market position as a channel which offers family entertainment fulfilling the needs of the viewer. We can today boast a list of channel driver dramas which were focused on the female Protagonist given that women are the core audience of A-Plus.