Watch TV Anytime, Anywhere

YuppTV, a pioneer and one of the World’s largest online Over-the-top (OTT) entertainment solutions provider has made the consumer witness the renaissance in TV watching experience. Making the best use of technology growth and advancement, YuppTV enables its consumers to experience the convenience of virtual home entertainment anytime, anywhere. You can watch your favourite TV channel anytime, anywhere across devices on a single subscription.

YuppTV is also a renowned technical (simple & instant) launching pad for video content providers who would like to broadcast their channel in any selected geography globally. This enables the broadcasters to focus on their video content creation without worrying about the technical aspects of broadcasting the content. YuppTV also encourages companies, businessmen and people to broadcast their business meetings, live events, Tele-serials, unlimited movies, home events so on.

YuppTV has a worldwide reach of its Live TV, Catch-up TV, TV SHOWS, Movies and much more video content through a powerful engine built for propagating the video content through six screens namely - Connected TVs, Internet STBs, Smart Blu-ray Player, PCs, Smart Phones and Tablets.


Udaynandan Reddy

Udaynandan Reddy, a visionary philanthropist founded YuppTV in 2006 with the vision to create a company that converges technologies in providing a virtual home based access to Entertainment, information and communication anytime, anywhere across the globe.

From Social networking portals, Internet TV, Live mobile TV, to Online advertising; he led YuppTV to create its own identity through continuous expansion and innovation. His specialty is in Market penetration strategies, Top line growth, deployment of 2.5/3G networks in various countries and new product Introduction with go to market strategy. His Complex Contract negotiations has resulted in strong relationships with key players in both operator and vendor communities in the markets of India, Caribbean, Latin America, United States and Asia Pacific regions.

Udaynandan Reddy served as a Director for Nortel, where he was responsible for Cable and Wireless Sales in Caribbean. Uday carries more than 15 years of rich experience in Telecom and Networking arena.

This visionary philanthropist founded the as an attempt to reduce the social and economic disparity between rural and urban sectors through the introduction of technological infrastructure into the rural sector.


Sashi Reddi

Sashi Reddi is a successful technology entrepreneur, business leader, and an active angel investor. Sashi runs a seed stage venture fund, SRI Capital, that is typically the first institutional investor in various technology and media start-ups. He is also a member of the investment team at Gabriel Investments.

Previously, Sashi was the founder and CEO of AppLabs, the world’s largest independent software testing company with over 2,500 QA professionals in India, the US, and the UK. AppLabs. CSC acquired AppLabs in September 2011. Post the acquisition of AppLabs by CSC, Sashi served as the VP & GM, Big Data and Analytics at CSC, reporting directly to the CEO.

A serial entrepreneur, Sashi has started three other companies prior to AppLabs. These were EZPower Systems (web content management pioneer acquired by DocuCorp, and eventually a part of Oracle), iCoop (group purchasing dotcom), and FXLabs (leading Indian game developer acquired by Foundation 9 Entertainment).

Sashi received his BTech in Computer Science from the IIT Delhi, an MS in Computer Science from NYU, and later a PhD from The Wharton School, University of Pennsylvania.

Sashi serves on the advisory board of Wharton Entrepreneurship, board of Ben Franklin Technology Partners, as well as on the board of the Pennsylvania Academy of Fine Arts (PAFA). He is a charter member of TiE Philadelphia and TiE Hyderabad. He also runs a charitable organization, SRI Trust, that supports the educational and overall development needs of 600 children in 3 schools in India.


Sunil Khanna

Sunil Khanna is a member advisory board for YuppTV. Sunil, an alumnae from IIT, Kharagpur and IIM, Bangalore is a proven personality in the industry. Sunil founded Songdew, an innovative social music network organization in 2013. Earlier he co-founded Greycells 18 Media Ltd and played a critical role as Joint Managing Director in value creation through Greycells 18 Media. Prior to that, he held many key roles as President with Reliance DTH, CEO role with Dish TV and with ZEE networks as President.


Anu Babbar

Mr. Anu Babbar is a member advisory board for YuppTV. Anu is a mechanical engineering graduate and alumnae from INSEAD/Wharton. He is an expert in the industry in the areas of Content rights licensing negotiations, Content monetization. Presently he is playing a key role as Director with AB Enterprises since last six years. Earlier few of his contributions as Senior Manager with DirectTV, Vice President – Sales and Marketing with Webdunia, StarTV and Discovery communications are significant in the industry.


Peter MacKinnon

Peter MacKinnon is an experienced Senior Executive with over 25 years’ experience working in the Software / Telecoms Industry; both in P&L accountable roles, and in Global / Matrixed Organizations. He is a dynamic leader with a strong focus on building high performance teams in order to deliver exceptional business results.

Peter MacKinnon carries excellent International Experience, spanning North America, Europe and Asia – with revenue responsibilities of $100M up to $3B, through a variety of Go to Market models. His business transformation / change management track record, driving revenue growth and increased efficiency. He is a veteran in Network Infrastructure, as well as Software and Services. His general Management responsibilities covered multiple functional areas including Sales, Marketing, R&D, Product Management, Finance, HR and Legal.

Peter is experienced across several verticals: telco, banking, utilities, public sector, automotive, retail in different business models - license, SaaS / hosted, professional services, and different go-to-market models - direct, direct touch, 2 tier distribution, global and regional channels.

Peter’s Specialties are well networked with C-level executives, passion and enthusiasm, demonstrated ability to represent organization externally, inspiring leader of teams across diverse geographies, legacy of developing high potential global talent.


M.V. Prabhakar

Mr. Prabhakar Mamidipudi, a techno-marketing veteran with more than three decades of experience, presently serving as President & CEO at Signature Co Inc. He plays an important role in strategic product development initiatives of YuppTV. His core expertise is in developing strategic roadmap for telecommunications and IT clients at Signature Co Inc. Prabhakar has vast experience in the techo-marketing function associating with giant tele-networking giant Nortel, Indian Telephone Industries in various strategic roles. He is an Electronics & Communication engineering graduate and alumnae from IIT, Madras.

He has achieved “Circle of Excellence”, Recognized as “ Top Talent” and received “ Innovation Award from Nortel Networks. Mr. Prabhakar has the uncanny ability to assess opportunities, identify key players, decision makers and work sales plan to succeed.


A.P. Srinivas

A P Srinivas has over two decades of experience in the industry. He has a unique blend of working as a Banker as well as being a Promoter of a company. Currently, he is an Investor and an Investment Banking professional investing and advising companies on their Corporate Strategy, associated financial strategy and the related fund raising.

Through his advisory firm Stone Media Advisory Services Pvt Ltd, he is associated with various Companies, Corporate groups, Banks, Venture and Private Equity firms in India and abroad.

AP Srinivas was the co-promoters of a software company and has built Infrastructure, the technology team, the Delivery Systems and the Business Development teams across the globe. He spearheaded the process of getting the company listed on the Bombay Stock Exchange. He has extensive business network in US, Europe and South East Asia.

A P Srinivas had worked in various capacities in the ICICI Group for over 7 years and has sound experience in Project Appraisals, Risk Management and Merchant Banking. During his tenure with ICICI, he played a key role in the concept to commissioning of ICICI Knowledge Park.

A P Srinivas has done his B.Tech (Mechanical Engineering) from Osmania University and MBA from IIM, Lucknow.


Subroto Bhattacharya

Mr. Subroto Bhattacharya is an experienced C-level business and media executive responsible for building television and entertainment companies into top revenue performers with over two decades of experience in media, broadcasting sales and marketing. Highly adept at driving network performance and growth across all distribution and advertising platforms in the India, United States, UK, Russia, Canada, Caribbean and Latin America. A creative, strategic thinker proficient in translating budgets, P&L reports, media planning & execution, research, legal contracts and comprehensive strategic plans to ensure consistent growth and success in global markets.

Subroto had been with Zee Network for over 15 years. He had joined the company as Group Head in India and climbed the corporate ladder to Country Head for two key International markets UK/Europe and Americas. Subroto in his tenure have crossed many milestones and also have achieved many firsts within the group, like launching of Zee Russia a dubbed channel in Russian market, Zee Carnival a three days ground festival, Zee Radio, Zee Cine Awards 2005. He Spearheaded the rating project with BARB in UK, Nielsen & Rentract in USA, first for any Asian Indian network in International markets. He started his advertising & sales career in Jain Group of Companies with Video On Wheels the first rural marketing concept.


Raj Vaidya

A creative and growth-oriented innovator with a successful media track record of 20 years, Raj Vaidya is a key member of YuppTV’s content strategy. Digital domain being his expertise, his career goal has always been to work towards a seamless convergence of all media viz. the Internet, television, films, journalism and all entertainment media. He also has vast experience in business strategy and consulting, consumer insights and various digital media platforms.

His previous stint at Hungama Digital Entertainment Media saw him produce a number of innovative products for various global B2B and B2C platforms operated by a large number of telcos, DTH operators, entertainment websites, and digital audio and video stores including those of Apple, Nokia and Samsung.

Member of the core management team at Zee TV, Raj spearheaded the initiative to deliver a large-scale premium video offering to end-users across the world - focused on premium quality movies, TV shows and other entertainment content and also Bollywood and regional language content. He also contributed to Zee Group’s overall vision for digital products development, business planning and strategy, partnerships, content relationships, marketing, distribution and sales strategy.

Raj has also driven numerous important digital video initiatives of the Zee Group including the first-ever live streaming of India-West Indies cricket series on YouTube way back in 2011. He was also responsible for the monetization strategy of the short-form content produced by the Group, its video advertising platforms, backend operations; and evaluating and formulating new technology and business strategies.

With an experience spread across start-ups and large corporate organizations, Raj began his content journey as a film and TV writer two decades back. For the next several years, he worked extensively with major TV and film production houses, notably Subhash Ghai’s Mukta Arts Limited and Rakesh Roshan’s Filmkraft. He was a co-writer of Krrish (2006), produced by Rakesh Roshan and starring Hrithik Roshan.

Always a team man, Raj brings to the YuppTV team, strategic thinking, leadership, comprehensive marketing and digital knowledge. He enjoys working in a challenging environment and is self-driven when it comes to building businesses.

Raj says, "The digital content marketplace is where I have found my calling and have seen it evolve over my stints with various platforms over the years. I enjoy working with evolving business models and consumer preferences. Although I am enthused a great deal by what we have done in the last decade or so, I am excited by what is ’round the corner."

In his spare time, Raj is a very private person, a voracious reader, a music lover and an outdoor enthusiast.


Sudhir Pakala

Sudhir brings a diverse skill set to YuppTV in Entrepreneurship, Engineering and Business Development spanning a career of 15 years. Most recently Sudhir was Founder and Managing Partner of S&S Foods, a company in the F&B industry. Sudhir built this business from scratch and eventually exited it generating off-the-charts return on investment. Prior to this he was at Microsoft, India, in Business Development where he helped the company connect with the startup and venture capital community and helped build an ecosystem for Microsoft in this space.

Before relocating to India, Sudhir was at Bank of America Merrill Lynch in New York in Investment Banking. There he was involved in the execution of numerous M&A, Equity and Debt transactions in the Media and Telecom industry. Sudhir began his career in software engineering at Progress Software in Research Triangle Park, North Carolina. Sudhir has an M.B.A in Finance from University of Michigan, Ann Arbor, Graduate education in Computer Science from Duke University, North Carolina and undergraduate degree in Computer Science & Engineering from University of Mysore, India.


Damon Johnson

Building digital businesses since 1991, Damon Johnson launched the first digitally distributed music service to the cable industry, Digital Music Express (DMX). From there he has pioneered digital services to consumers from Sega Channel on TCI Cable to Liberty Media’s first digital tier of Spanish-language cable networks. After receiving his MBA, he worked with content companies to deliver Oracle’s video server to the telecom industry. From there he moved to South America for eight years where he created a digital division for Fox Sports Latin America. As an early believer in OTT, he joined PlayStation to establish the Media and Entertainment group where he successfully led a team that negotiated with Netflix, Amazon Instant Video, Redbox Instant by Verizon, HBOGO, EPIX, Disney, ESPN, DirecTV, DISH, NFL, MLB, NBA and NHL to build the industry’s leading OTT platform on PS4, PS3, VITA and VITA TV.

At YuppTV he plays the role of Senior Vice President of Global Business Development and GM for the Americas. YuppTV is the #1 OTT provider for Live and On-Demand South Asian language television. At YuppTV, Johnson will be responsible for growing distribution partnerships and building new entertainment opportunities for the burgeoning global OTT market.

His passion is found at the intersection where great storytelling meets content delivery; how and when consumers want it.


Ravi Shankar

Ravi Shankar Carries 14years of experience in crafting rich user experience across media including web and offline brand communication. He has performed various roles including that of Manager: web architecture usability, UX Designer, UI Designer, Information Architect, Team Lead, Senior Graphics Designer and Visualizer, Multimedia Artist etc.

He has a dynamic career in designing interactive user interfaces in the fast paced internet and software development industries. Apply rigor and creativity; combining expertise in Usability Research and Human Computer Interaction are some of the skills that come as an add-on factor. He excels in team Collaboration and providing solutions by brainstorming. He has exceptionally strong sense of aesthetics and attention to the detail.

As part of managerial skills, he has handled multi disciplinary teams of UXD designers, information architects, usability practitioners, visual designers and UI developers to deliver the UXD solution.

Ravi Shankar is specialized in: Designing/redesigning Information Architecture (UI) Mobility (Mobile / Tablet / IPAD) | Usability | User Experience Design | Interaction Design Wire framing | Heuristic Evaluations| Comparative Analysis / Benchmarking |Usability Testing | Contextual Inquiry | Graphic Design and HCI.


Reddyraja Annareddy

Mr. Reddyraja Annareddy, carries 20 years of hands on experience in building enterprise strength products. Reddy is hands on Software Architect. He has performed several roles in his career. As VP, Engineering, he has managed Java/J2EE Application Server. Prior to that, he has managed multiple products as Director, Engineering Services. He has grown the team from 5 engineers to 150 engineers. He is a Technologist at heart and has built several products as Architect and Delivery Manager. He has delivered multiple SaaS products for Enterprise and deployed them on Cloud. His latest product is Robustest, an Automation tool that can reduce automation-testing time and cost by more than 50%.

He has Architected multiple SaaS Products in Warehouse management, supply chain management, Tax management and processing, Hands on Java, J2EE, Spring, JavaScript, and Database systems. He is passionate in BigData, Hadoop, Predictive Analytics. He has architected several products, has extensive experience in Hadoop, Big Data, Data Processing, Analytics and Cloud Computing. He has build predictive models using Time Series, GARIMA and ARIMA models, Linear regression, Hypothesis Testing. He has postgraduate degree in Electrical engineering and has an Executive MBA Program in Business Analytics from IIM, Calcutta.

He is currently working on Sentiment Analysis using NLP. He has been a faculty with IIIT Hyderabad for the past five years, teaching Distributed Computing, Cloud and BigData using Hadoop. He has helped establish BigData practices for Nomura and Groupon.