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Sony Entertainment Television Asia, or SET Asia, is an Indian general entertainment television channel owned by SPE Networks, which is part of Sony Pictures Television, a Sony Pictures Entertainment company.
Sony Entertainment TV was launched in the Indian sub-continent and the Middle East in October 1995. SET has created significant marquee properties through an impressive lineup of programs ranging from the light-hearted to the supernatural, exploring various genres complimented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, SET reaches more than 42 million households in India. The channel is a joint partnership between Sony Pictures Entertainment and Argos Communications Enterprises, a Singapore based entertainment company specialising in South Asian program production and media services.
Since its launch Sony Entertainment Television has clearly emerged as the only true competitor to the other major television channels available in the sub-continent with research demonstrating that it attracts upscale, young adult viewers with families. The channel has consistently attained number 1 slot audience ratings for a variety of its regular and special programs.
Note: Sony TV available only in UK/Europe, Australia and New Zealand.