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Ae Dil Hai Mushkil

This story explores love - the ways it changes us and the exhilarating and often terrifying ride it takes us on.

MTV launched in 1996 as a subsidiary of the larger MTV, MTV is a great urban TV station that brings you unlimited music, reality shows and the latest developments in the Bollywood entertainment scene including all the fresh gossip both in India and internationally.

MTV happens to be among the most-popular and favorite music channels across the Indian subcontinent, having large viewership shares not only in India but also in countries like Bangladesh, Sri Lanka, e.t.c. This has turned it into a great platform that advertisers have used to reach their markets which mostly constitutes of the youth.