Zee Marathi is a Marathi TV channel owned by Zee Networks. The channel was launched in 1999 as Zee TV Marathi, Later it was renamed as Alpha Marathi. Finally in 2006, it became Zee Marathi.

Zee Marathi also has many significant initiatives to its '' credit - the Zee Gaurav Awards is the one of the most coveted award for the recognition of the best talent in the Marathi film & theatre industry.

Introduced in 2003, was the Zee Marathi Awards, a viewers'' choice award for voting for the best talent on the channel. This award function encourages artists and production houses in conceiving and delivering the best form of entertainment for it''s viewers. Men and women from all walks of life and across all ages come forward to vote for their favorite artists through, internet, sms and printed forms distributed through cable operators.

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