Krishna(Allari Naresh) is the younger son of business tycoon GK(Shayaji Shinde) who has Rs 40,000 crore property. GKs aim is to quadriple his wealth and get his son married to a rich girl. But Krishna falls in love with a girl Satya(Poorna) who goes to slums and educates children. She hates all rich people and thinks they are responsiblle for world poverty. To please her, Krishna disguises himself as poor chap and convinces his family to act as vegetable sellers, fruit sellers, laundry staff et al. Meanwhile, one day a group of goons try to kill her and she is saved by family who are also goons. Turns out that Satya is the daughter of Nagineedu(Nagineedu) a factionist from Kurnool who has a rivalry with another faction leader Venkatappa(Jayaprakash Reddy). When she reveals her love towards Krishna, Nagineedu reluctantly agrees. He however wants to see his family and hence comes to Hyderabad. The rest of the story is on how the real story about Krishnas wealth is revealed, how Krishnas family gets to know about Satyas faction background and how Venkatappa reconciles with Nagineedu.