Sandeep (Allu Arjun) is a happy go lucky guy who is fun loving but very traditional at heart. He decides to get married in the traditional fashion of five-day events and 16 day celebrations. So much so that he decides not to see the face of the bride until the Jeelakarra Bellam time. True to his idealism, even the bride Deepthi (Bhanusri Mehra) sticks to it. Just when they are about to get married, Deepthi gets kidnapped by Diwakar (Arya). Why does Diwakar do that Does the marriage happen What happens from there forms the rest of the story.